Despite not being 100% confident/happy I was still surprised to hear the following stats:
- 84% of women admit to putting their bodies down through negative talk
- 79% say they don’t know a female who is happy with her body
- 55% admit they won’t go swimming due to the fear of getting into a swimming costume
It's time we love ourselves no matter what our size, this is not promoting obesity, it is promoting happiness and confidence. Such 'fat talk' or #bodysnark has led Speedo Sculpture and Gabby Logan to encourage more women to get back into swimwear with their new 'Parade to the Pool' campaign.
As part of the campaign Gabby Logan and dozens of women in their swimsuits walked round central London with the aim to encourage women to stop negative talk about their bodies and tackle the ‘terror’ of getting into swimwear.
Gabby Logan said
“Women in the public eye and
on TV are often scrutinized for how they look so I know how easy it would be to
fall into the trap of taking on board this negativity. The healthiest way for me to deal with it is
by being fit and healthy through activities like swimming, which helps me focus
on what my body can do rather than what it looks like.”
Top psychologist Anjula Mutanda comments, “Negative talk amongst women about our bodies and looks is so common and well practiced it seems to happen almost without thinking. It can be contagious and its easy to spread and reinforce negative messages amongst ourselves; resulting in avoidance behavior around exposing our bodies. The good news is that we can take control and shift our mindset from negative to positive thinking. When you change how you think it will change the way you feel, and the way you behave.”
Sally Polak, Marketing Manager, Speedo comments, “Getting women to take the plunge is our mission and at Speedo we use our 80 plus years of swimwear experience and heritage to create suits that not only provide support and body sculpting but are genuinely designed with swimming in mind. Speedo Sculpture suits are functional and look great and are the perfect choice for the 37% of women that say better fitting swimwear would help them feel better about their bodies.”
Ben Rogers, Sports Buyer, John Lewis comments; "The timing of Parade to the Pool is perfect as we typically see a peak in sales of swimsuits during the first weekend in June. We're delighted to stock Speedo Sculpture as the May bank holiday traditionally inspires British women to get into holiday mode with the official start of summer."
Of the women surveyed that said they try and talk positively about their bodies, nearly 90% agreed that it has a positive effect on their wellbeing, self-confidence and self-esteem.
Tips to fight ‘fat talk’ and get you parading to the pool include:
• Stay fit with exercise like swimming. You’ll stop seeing your body as purely aesthetic and more about performance and movement
• Don’t overthink things! When you overthink you’re more likely to stop yourself doing something. Throw off your towel and parade to the pool instead!
• Fake it until you make it. Focus on confident body language; keep your shoulders back, make eye contact, that’s what people will remember
• Surround yourself with positive friends and people with good self-image. Make each other feel good
• Enhance what’s great about you. Stop looking at what you hate and start focusing on what you like
• Don’t see your body as separate from you, it’s part of you and not your enemy
• Manage your expectations of being judged. Most people aren’t looking anyway!
• Build self-esteem around what you’re good at, rather than what you look like
• Talk positively about your body in front of your children. Just as they can learn your positive habits they can learn your bad habits if you don’t
• Keep a diary as a way to spot your negative talk
The Speedo Sculpture range includes 12 different swimming costumes (19 if you include the various colours) starting from £42.50. I was sent the Womens Premiere Flowactive 1 Piece, while I am yet to swim in it, when I tried it on I was surprised at how flattering it was! I was also surprised by the support that was given to my chest with out an under-band.
Are you on of the 55% of women who don't swim because they dread getting into a costume?
Love Lilla x
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