FASHION | Curvy Kate Release World's First J Cup T-shirt Bra

Full-busted champions Curvy Kate have released the World’s first t-shirt bra that goes all the way up to a J cup.

In the past, big bosomed ladies have been subjected to a sea of ‘up to a G cup’ moulded T-shirt bras which leaves them very limited or even excluded from the popular style.

For years, fuller-figured girls have been crying out for ‘moulded’ cups. A recent Facebook poll revealed that only 14% of busty women have found a moulded cup bra that fits them well.

Curvy Kate’s customer feedback suggests that big boobs benefit from moulded cups for the coverage and smooth, rounded shape. With larger boobs the extra strength and structure of the bra mould supports and lifts the bust to give a gorgeous shape that looks incredible under T-shirts and tight clothing without compromising on fit or comfort.

With fit at the forefront of every product, Curvy Kate are passionate about producing pieces that curvy women enjoy wearing. Although the brand’s ranges always incorporate a fashion edge, Curvy Kate are keen to offer lingerie solutions for everyday wear – with the moulded cup being the first of many new innovations to be launched over the next few years.

Georgina Horne, curvy blogger of Fuller Figure Fuller Bust stated: 
“I’m a moulded bra addict but have struggled for years to find one which combines the perfect shape with the perfect fit. When you have bigger boobs it’s impossible to find a company which caters to larger cup sizes, and a moulded cup above a G is practically unheard of. To achieve the perfect T-shirt ready look, full-busted women often compromise either the shape or the fit – or even both! I’m delighted that Curvy Kate has brought out a bra that will cater to so many more women who long for the unrivalled smooth and sexy cleavage that only a moulded cup can provide.”

To satisfy both their customers who want a plain understated look and those yearning for something a bit interesting from their moulded bras they’ve designed the bra with a highly popular subtle black and slate leopard print.

Product Developer Adriana Olszewska continues, “Our Smoothie bra has been developed with the Curvy Kate customer in mind who looks for fashion as well as fit. The new moulded cup offers an amazing lift and gives a smooth curvy silhouette, and as goes up to a J cup it caters for many women who couldn’t find this smooth look before.”

The new Smoothie bra will retail at £29 and will be available from ASOS and Very from September 2012. The bra incorporates a two tone leopard print in black/slate, with cute silver centre pendant. It will be available through existing retailers and distributed worldwide.